![]() the Polaroid Now+, a boosted version of the Polaroid Now In fact, those in the know will be able to elucidate how much Polaroid has remained ‘unchanged’ over the years, until the last 3 years where a huge leap came in the form of auto-focus capabilities in the Polaroid Now. After-all this is a brand that is currently built and marketed on a sense of analog nostalgia. Polaroid is not a brand that is often associated with the word ‘Progress’. Quick shout-out for the links to my reviews of the other Polaroid Cameras belowīefore I go on, for the interested, here are my reviews of the Polaroid OneStep2, Polaroid Now and of course, the itsy bitsy Polaroid Go. The Polaroid Now, the 1st Polaroid with auto-focusįor a brand that has seen a true revival from near-death, and more so interesting because it was an user/fan led revival, one thing I am immensely proud of to know how much of Polaroid’s heritage was preserved where possible, for example the Polaroid signature colour-band logo and Polaroid’s unique dreamy renderings. For a photography brand with 40+ years history it is obvious I have only gleamed the very surface of all that Polaroid is.
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